Original Esso Gas
Station Tiger 1969 Print

Original Esso Gas Station Tiger 1969 Print

ESSO GAS STATION TIGER - Blacklight Poster - Original 1968 Humble Oil & Refining Company mascot poster. Esso is a trading name for ExxonMobil. Originally, the name was primarily used by its predecessor about 24 x 36. Standard Oil of New Jersey after the breakup of the original Standard Oil company in 1911. The company adopted the name "Esso" to which the other Standard Oil companies would later object.Standard Oil of New Jersey started marketing its products under the Esso brand in 1926. In 1972, the name Esso was largely replaced in the U.S. by the Exxon brand after the Standard Oil of New Jersey bought Humble Oil, while the Esso name remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, while the Exxon brand is used only in the United States alongside Mobil. In the 1960s, campaigns featuring heavy spending in different mass media channels became more prominent. Esso spent hundreds of millions of dollars on a brand awareness campaign built around the simple and alliterative[30] theme Put a Tiger in Your Tank, which was invented by Emery Smith in 1959. MINT - NEVER UNROLLED SINCE 1968.

Estimate: $500-$1,500